Why should Companies support charities and NGOs?
If you want your company to gain respect and maximum profit, doing charity can be the best part. Many renowned business tycoons earned the praise of many for transforming their dollars into charity. Businesses, irrespective of being large or small, can discover the advantages of supporting charitable organizations. Doing a bit of charity can genuinely improve companies’ reputation. Evan Rutchik New York believes that participating in any support charities can always be beneficial for your company.
So let us find out why doing charity can be highly important for a particular company:
It can be an indirect promotional Approach:
Small businesses can gain many advantages in the community and raise their reputation by involvement with the local causes. A small business can also sponsor an event or get their employees to volunteer hours working towards a socially conscious goal. In addition, restaurants can initiate sponsor efforts to help the homeless and the apparel stores. Thus, providing services relevant to the industry can increase awareness and indirectly promote your business too.
Provision of employee package benefit in the company
It is really important to make your employees happy. Research says that the employees will go for a company with extra benefits like dental coverage or any gym membership as a part of the employee package. It is also demonstrated that the employees feel satisfied working in an organization given extra benefits. Hence charity surely begins from your company, so if you wish for honest employees who would stay with your company for long, extra employee benefits are always helpful.
Can raise your Company's profile
Working with a non-profit organization can increase the chances of your potential audiences and can raise your brand's profile. For example, if you sponsor a charitable event like a fun run, the brand name can reach people who might not have been aware of it. You can also foster respect for the Company as it is involved in a good cause. Also, the people with a strong sense of social awareness like to reward companies involved in charities by promoting the brand on social media or by word-of-mouth.